Volume, nature and potential impact of advertisements on Facebook and YouTube by food brands popular in New Zealand.

Last updated on 23-8-2019 by Anonymous (niet gecontroleerd)

Peer reviewed scientific article





AIM: To analyse extent, nature and potential impact of marketing by food and beverage brands popular in New Zealand on Facebook and YouTube. METHOD: Popular food and beverage brands in New Zealand were selected from Socialbakers. Posts on Facebook pages of 45 packaged food, beverage and fast food companies over two months and YouTube channels of 15 companies over two years were analysed for nutritional quality and use of activities, promotional strategies (eg, cartoons) and premium offers (eg, competitions). RESULTS: The 45 brands selected made 762 Facebook posts during October-Novemb…

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