AdHealth: a feasibility study to measure digital food marketing to adolescents through Facebook.

Last updated on 4-1-2021 by Stefanie Vandevijvere

Keywords

Abstract:

OBJECTIVE: To test the feasibility of a browser extension to estimate the exposure of adolescents to (un)healthy food and beverage advertisements on Facebook and the persuasive techniques used to market these foods and beverages. DESIGN: A Chrome browser extension (AdHealth) was developed to automatically collect advertisements seen by participants on their personal Facebook accounts. Information was extracted and sent to a web server by parsing the Document Object Model tree representation of Facebook web pages. Key information retrieved included the advertisement type seen and duration…

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