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Global case study of digital marketing on social media by a top soda brand.
https://www.sciensano.be/en/biblio/global-case-study-digital-marketing-social-media-a-top-soda-brand
interactions (likes, comments and shares) that each post received by Facebook users. Also, we analyzed the characteristics, and the use of marketing strategies on posts in a random sample of 10% (n = 1217) of ...