Reasons for supplement intake and place of purchase

Last updated on 12-6-2025 by Elien Van Campenhout

Why do we study the reasons for supplement intake and place of purchase?

  • In Belgium, dietary supplements are widely available in pharmacies, drugstores and online.  These supplements are concentrated sources of nutrients or other substances with nutritional or physiological effect designed to complement a normal diet.     In addition to regular consumed food, dietary supplements  can help correct nutritional deficiencies or support adequate nutrient intake .  However, dietary supplements cannot replace a healthy and varied diet or compensate for poor eating habits
  • The dietary supplement market has expanded in recent years, with more individuals incorporating supplements into their daily routines. Monitoring supplement use helps assess the role supplements play in people’s diets. By identifying why individuals take supplements, where they purchase them, and how this fits into broader nutritional behaviors, valuable insights can be gained into overall dietary habits and patterns of consumption.

 

How do we do it?

  • Participants (or the parents of the 3-9 year old children) were asked to complete a Frequency Questionnaire on supplement consumption. They reported if they had used a dietary supplement in the past 12 months based on which participants were classified as user or non-user of supplements. 
  • Supplement-users were further asked to indicate the type of supplement used and the months during which these supplement(s) were used. 
  • In addition, participants were asked the reason for buying these supplements and the place of purchase: “why do you use supplements?” and “where did you buy them?” 
    • For the question about why a participant used supplement(s), the following answer options  were provided, with multiple choices allowed :
      • As a complement to a course of medication or to treat a health condition (diabetes, psychological disorders, cancers, etc.);
      • As a complement to a restrictive diet;
      • For health benefits (to have more energy, be less tired, experience better mood, improved sleep, etc.);
      • To remedy deficiencies;
      • Before or after a blood donation;
      • By advice of a health professional;
      • Other reasons.
    • For the question on where the supplement(s) were purchased, the following answer options were available, with the possibility of selecting multiple choices: ‘pharmacy’, ‘parapharmacy (Medi-Market, IU, Multipharma, etc.)’, ‘internet’, ‘drugstore (Kruidvat, Di, etc.)’, ‘health food store (Bio-Planet, Färm, Biocap, Bi’OK, etc.)’, ‘supermarket’, ‘doctor’, and ‘others’.
  • Note that this was a self-reported questionnaire, the answers were given by the participant based on their memory and their knowledge of the supplement type. Therefore, results should be interpreted with caution.

KEY RESULTS

The main reason people use supplements is for health benefits
Individuals aged 65 and older primarily use supplements because they were advised to do so by a health professional
The majority (71%) of the population buys dietary supplements from the pharmacy

Reasons for the use of dietary supplements

By sex

Reasons for the use of dietary supplements in the population aged 3 years and above consuming dietary supplements, by sex, Belgium, 2022-2023

  • Crude = results weighted for season, age, sex, and socioeconomic status. 
  • Note that it was possible to give more than one answer to answer this question.   
  • The three main reasons given for dietary supplements use in the Belgian population are: (1) health benefits (54%); (2) advice from a health professional (41%) and (3) a diagnosed nutrient deficiency (27%).
  • Other reasons include managing health problems (13%), following a restrictive diet (8%) and replenishing nutrients after a blood donation (3%). An additional 2% cited reasons such as pregnancy, advice from a non-health professional or cosmetic reasons.
  • The majority of men (55%) cite health benefits as reason for using dietary supplements, for woman this is 53%. The biggest difference between woman and men for the use of dietary supplements is the influence of a health professional’s advice, 45% of women report this as a reason for supplements use compared to 37% of men.    

By age

Reasons for the use of dietary supplements in the population aged 3 years and above consuming dietary supplements, by age, Belgium, 2022-2023

  • Crude = results weighted for season, age, sex, and socioeconomic status.
  • Older adults (65 years and above) do not include those residing in care facilities, hospitalised individuals, or those who would have required significant assistance during interviews (e.g., people with cognitive impairments).
  • Note that it was possible to give more than one answer to answer this question. 
  • 60% of older adults (65 years and above) report using dietary supplements after advise of a health professional.  
  • For the other age categories, health benefits are reported as the main reason for the use of dietary supplements.  

Places of purchase

By sex

Places of purchase of dietary supplements in the population aged 3 years and above consuming dietary supplements, by sex, Belgium, 2022-2023

  • Crude = results weighted for season, age, sex, and socioeconomic status.
  • Note that it was possible to give more than one answer to answer this question. 
  • The majority (71%) of the Belgian population purchases dietary supplements from a pharmacy, followed by 18% who buy them online and 11% from a parapharmacy. 
  • A smaller proportion obtains supplements from a drugstore (9%), an organic shop (4%) or a supermarket (3%). 
  • There is no difference in the place of purchase between men and women.

By age

Places of purchase of dietary supplements in the population aged 3 years and above consuming dietary supplements, by age, Belgium, 2022-2023

  • Crude = results weighted for season, age, sex, and socioeconomic status.  
  • Older adults (65 years and above) do not include those residing in care facilities, hospitalised individuals, or those who would have required significant assistance during interviews (e.g., people with cognitive impairments).
  • Note that it was possible to give more than one answer to answer this question.​
  • Note that for children and adolescents, the dietary supplements are mostly bought by their parents or guardian. ​
  • Across all age groups, pharmacies are the primary place to purchase dietary supplements is the pharmacy.
  • Adults aged 18-64 year make the most online purchases of dietary supplements compared to other age categories.

Please cite this page as: Sciensano. Dietary supplements: Reasons for supplement intake and place of purchase, Food Consumption Survey 2022-2023, June 2025, Brussels, Belgium, https://www.sciensano.be/en/results-national-food-consumption-survey-2022-2023/dietary-supplements/reasons-supplement-intake-and-place-purchase

More results

Explore our data by region, sex, and other variables on our interactive dashboard EatMoveStats, where you can easily export data.

 

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