The nature of food promotions over one year in circulars from leading Belgian supermarket chains

Last updated on 28-1-2022 by Stefanie Vandevijvere



Background: To examine the proportion of healthier and less healthy food promotions in circulars of major Belgian supermarket chains. Methods: Food promotions were collected from all circulars over 1 year from the five largest Belgian supermarket chains. Foods promoted were classified according to the World Health Organization Europe nutrient profile model categories and the level and purpose of processing as per the NOVA classification. In addition, promotional characters (i.e. cartoons, licensed characters, celebrities) and premium offers within the promotions were analysed. …

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